Below the line marketing
- Client/merchants acquisition and retention as well as management
- Excellence in driving product sales and marketing : Branding, advertisement, product campaigns, road-shows, product launches etc.
- Distribution and outdoor Activations : Excellence in introducing consumers to a new brand (or a new release from a well-known brand) in a memorable way that associates the specific products with a positive experience
- Trade development : Provision and training of professional sales agents, trade developer’s representatives and digital/direct sales agents
Business/projects management
- Organising and Initiating of Projects/business: Project Structuring and Chartering
- Planning: Project Management Planning, Creation of a work breakdown structures (WBS) and Responsibility Matrices
- Execution: Kick starting activities in line with the projects scheduled activity Sequences and projected networks as well as estimated activity duration.
- Monitoring and evaluation: Monitoring and Controlling Project Work, Project monitoring system for Control and Earned Value Management.
- Closure: Finishing the Projects as Planned and administrative handovers on time
- Market Research Analysis
- Business strategies and Training
- Brand and Data Management
Digital Financial Services
- Digital Financial Inclusion
- Agency banking
- Mobile Banking
- Interconnectivity
- Kiosk management
- Financial Ecosystem
